Memorable guest experiences rely on teams who understand the wines they serve and feel confident presenting them.
I help restaurants, bars, and hotels strengthen this foundation — supporting teams with practical wine training and developing wine lists that are coherent, intentional, and aligned with your culinary and commercial goals
Staff Wine Training
I deliver on‑site wine training for restaurants, bars, and hotels, built around your own wine selection. Training focuses on the essentials that support confident, effective service: tasting and interpreting wine; navigating and presenting your wine list with ease; translating terroir and style into guest‑friendly language; practising responsible and culturally sensitive service; and communicating stories — including those related to sustainability — with clarity.
Available from Foundations to Advanced levels and always tailored to your list and service style, each session is adapted to your concept, clientele, and team. The focus is on practical tools that strengthen service quality without adding complexity.
When teams understand the wines they serve, guest interactions become smoother, more meaningful, and more consistent — supporting healthier wine sales over time.
A thoughtful wine list is more than a catalogue — it is a strategic expression of your concept, your cuisine, and the experience you want to create.
I help restaurants, bars, and hotels design or refine wine lists using the wines you already carry, focusing on coherence, balance, pricing logic, and a guest‑friendly flow that supports confident service.
Wine List Strategy & Development
For new openings or venues undergoing a rebrand, I also support the creation of a wine list from the ground up — shaping a selection that aligns with your culinary vision, guest profile, and commercial objectives, without adding unnecessary complexity or inventory pressure.
The result is a wine list that feels intentional, distinctive, and operationally clear — one that enhances service, supports healthier wine sales, and remains true to your establishment’s identity.